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Merino wool is much finer and softer than regular wool. It is grown by Merino sheep that graze the highlands of Australia and New Zealand. Since the 12th century, when the breed originated, the sheep have developed the softest and finest fleece. They can withstand temperatures ranging from -20 C° up to +35 C°. And with modern day spinning technology and fibre treatments, merino wool makes for outstanding fabrics that outclass materials such as cotton or synthetics on all fronts. Merino wool brings style, comfort and performance together in perfect harmony.

FASCINATING FACTS ABOUT MERINO WOOL,WHY IT IS BETTER

SUSTAINABLE

Merino Wool is sustainable , renewable , Biodegradable.

Cooling

When it’s hot, the fibres absorb your body’s moisture vapours and evaporate them outside of the fabric – keeping you nice and cool.

Warming

But in wintertime, these moisture vapours condense inside the fibre, giving off heat and keeping you nice and warm.

Odour resistant

Merino wool absorbs all odour molecules and only releases them upon washing.

No matter how hot it is, you’ll feel fresh all day long. Your merino wool T-shirt or shirt will not smell – like cotton shirts do. On top of that, you don’t need to wash it each time you’ve worn it. Just hang it in the open air and enjoy it again the next day.

Quick drying

Merino wool is a surprisingly fine fabric, that releases water easily. It’s dry long before your other garments are. Just put it in the machine, dry flat or place it on a hanger and wear it again in no time!

Wrinkle resistant

The elastic properties of the merino make it extremely wrinkle resistant. If you hang your shirt out to dry, ironing becomes optional. And when you’re travelling with a packed suitcase, just get out your merino wool clothes, hang them for half an hour and you’re all good. No annoying wrinkle damage from seatbelts or backpacks any more. It’s the ultimate on-the-go companion.

Washable

The naturally protective outer layer of your merino wool shirt or T-shirt will prevent stains from being absorbed. However, when your favourite item is dirty, just wash it on low temperature. Not sure how to start? Check the care label inside your garment!

No itch

When we say wool, you think Grandma’s-Itchy-Christmas-Sweater?

Have we got news for you! Our superfine merino wool fibres are only 17 microns thick. In comparison, a human hair is between 60 and 180 microns in thickness. What that means? Our merino wool is more flexible, bends softly against your skin and doesn’t itch one bit.

UV resistant

The natural UV barrier of the fabric keeps you safe from damaging UV radiation from the sun – unlike synthetics and cotton. Hello, worry-free summer times!

Non allergenic

Merino wool does miracles for style-lovers with sensitive skin. Research shows that wearing merino wool T-shirts or sweaters reduces adult and infant eczema symptoms impressively compared to other fabrics. This hypoallergenic fibre treats your skin softly and with great care.